Mrs. Ertha

Welcome to the world Mrs Ertha! A brand that started with the desire of a full-time mother to make her daughters’ bedroom the perfect place for them to play and dream. Mrs. Ertha was created in October 2020, as a project that aimed to fill a gap in the toy market: the lack of ethnic and racial representation. Our desire was to be able to give our daughters toys that represented them, and that helped them build their identity. Today, the brand has grown, expanded and after 3 years, it is considered the best toy brand by “I Love Play Time” and is now on sale in around 1600 stores around the world. The basis of our growth is the demand and effort we put into our products, always taking into account the sustainability of the materials and the suppliers we choose. We create timeless products instead of seasonal ones, letting them remain in our collection for as long as they deserve and not as long as the market dictates. At Mrs.Ertha you will find dedication and love, pieces for the youngest and adults too.